bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.

Madison, WI – September 12, 2017

Product development and design firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric...

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...

PREVENT PRODUCT FAILURE with proper material selection. Material selection has become increasingly complicated and increasingly critical. Consider the profusion of product requirements, the plethora of design considerations, and the vast collection of available metals and plastics. Faulty material selection can...

Understanding the Messy Process of Developing product performance test methods The cleaning product market is flooded with competing products vying for your attention, with labels that include “better than,” “more energy efficient,” and “works faster.” Verifying those claims requires a...

How Guinness led to improvements in statistics which, in turn, led to improved Guinness.

As you linger over a Black and Tan at your favorite pub, take a moment to contemplate the significance of significance. How do you decide what’s...