Viewing "Product Research"
A Quick recap from a bb7 presentation and workshop The seminal Harvard Business Review article, Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersma, transformed the way corporations approach strategy. The article argues that in order to...
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Oct 26, 2015
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Reading Time: 2 minutes
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Insights
In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?
Think Bigger: Voice of Everyone
bb7’s VOE...
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Feb 25, 2015
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Reading Time: 1 minute
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Bios
nicholas higbee
Dir. of industrial design & User research Nick moved back to the Midwest after cutting his teeth as a graphic and environmental experience designer in Boston and New York. He has experience working for major brands like Puma...
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