IT’S TIME TO STOP. HERE’S 5 REASONS WHY.

When you read “3D printing,” what immediately comes to mind? If you thought “prototyping,” you are not alone – many people think of prototyping. Together, we can correct this stereotype and you...

Product MINIATURIZATION is huge. The trend is driving product innovation. Here, Emily Warner simplifies the methods of miniaturization into bite-sized pieces.

What is Miniaturization?

Miniaturization is a powerful innovation tool utilized in nearly every industry. The basic concept of miniaturization...

In the modern world of product development and manufacturing, distinguishing good materials, components and devices from bad ones is critical. This type of product testing may require torture. Separating the good from the bad sometimes requires going to extremes. In...

3D printing is an essential tool for product development. Discover its benefits in a short video from Graphics Systems Corporation. bb7 leverages the efficiency of 3D printing throughout the product development process. 3D printing is extremely useful for concept modeling,...

A Quick recap from a bb7 presentation and workshop The seminal Harvard Business Review article, Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersma, transformed the way corporations approach strategy. The article argues that in order to...