bb7 Unveils New Concepts to Extend the Range of Electric Vehicles
bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.
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Viewing "Front End"
Design Thinking – Don’t Push It, Uncover It
While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...
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Understanding the End User with Journey Mapping
One of the most valuable tools in the design thinking process is journey mapping. It is an exploratory tool that provides ideas for further development. A journey map displays the experience – ideal or actual – a user has with...
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A Meaningful Dialogue
HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...
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BB7 AND PLANET BIKE DESIGN AND DEVELOP NEW FAMILY OF BICYCLE HEADLIGHTS
Planet Bike launches the Blaze 300 SLX, the first headlight in a new family of sophisticated bicycle headlights designed with product development firm bb7.
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