Meet Doug Birkholz, a dynamic industrial designer whose passion for creative problem-solving and innovative design solutions makes him a unique asset on the bb7 team. Doug's journey in design began at an early age, where he found himself sketching cars,...

bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.

Madison, WI – September 12, 2017

Product development and design firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric...

While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...

In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?

Think Bigger: Voice of Everyone

bb7’s VOE...