Product MINIATURIZATION is huge. The trend is driving product innovation. Here, Emily Warner simplifies the methods of miniaturization into bite-sized pieces.

What is Miniaturization?

Miniaturization is a powerful innovation tool utilized in nearly every industry. The basic concept of miniaturization...

Planet Bike launches the Blaze 300 SLX, the first headlight in a new family of sophisticated bicycle headlights designed with product development firm bb7.

Madison WI – May 17, 2016

bb7, a comprehensive product development firm, announces the launch of...

In the modern world of product development and manufacturing, distinguishing good materials, components and devices from bad ones is critical. This type of product testing may require torture. Separating the good from the bad sometimes requires going to extremes. In...

bb7 offers guarantee to clients: the manufacturability of products it designs and develops.

Madison, WI - April 26, 2016

bb7 is pleased to announce a new promise to its clients: guaranteed manufacturability of products that bb7 designs and develops. “We...

PREVENT PRODUCT FAILURE with proper material selection. Material selection has become increasingly complicated and increasingly critical. Consider the profusion of product requirements, the plethora of design considerations, and the vast collection of available metals and plastics. Faulty material selection can...