A Quick recap from a bb7 presentation and workshop The seminal Harvard Business Review article, Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersma, transformed the way corporations approach strategy. The article argues that in order to...

CES - Product Round-Up One month after the Consumer Electronics Show (CES) and the product development industry is still charged by the products and technology unveiled at the annual innovation wonderland. Over 3600 companies attended, many of which used the...

Harness the Power of Product Development

Companies can succeed or fail because of a single, critical activity: product development. Join us on Thursday, February 18th for a special event to guide you through the fundamental step in new product development:...

Finally, a personality quiz for product DEVELOPERS by a product engineer!

Not a product developer? It's okay! You can still learn so much about yourself. Read on! Look around. Plastics, plastics everywhere! Approximately 300 million tons of plastic were produced...

INNOVATION IS A PUZZLE.

WE'RE OPENING OUR DOORS To help you SOLVE THAT PUZZLE and achieve innovation excellence! How does a product development team plan for and execute ever-elusive innovation? How much time and resources should allocate for a project's...