While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...

In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?

Think Bigger: Voice of Everyone

bb7’s VOE...