bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.

Madison, WI – September 12, 2017

Product development and design firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric...

While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...

Understanding the Messy Process of Developing product performance test methods The cleaning product market is flooded with competing products vying for your attention, with labels that include “better than,” “more energy efficient,” and “works faster.” Verifying those claims requires a...

In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?

Think Bigger: Voice of Everyone

bb7’s VOE...