The world’s largest neutrino detector, IceCube, celebrates five years of operational success. bb7, a product development firm who supported its development and construction, commemorates this milestone.

Madison, WI - February 26, 2016

bb7, a...

Watch a short film and Learn the basics of project ICeCube.

Some of the smallest particles in the Universe (neutrinos) have really big stories to tell. Neutrinos originate in cosmic events thousands of times more powerful than anything humans have...

A Quick recap from a bb7 presentation and workshop The seminal Harvard Business Review article, Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersma, transformed the way corporations approach strategy. The article argues that in order to...

From Good to Bad Like any tool, a plan is deemed “good” or “bad” primarily based on how well it enables the user to accomplish some objective. Evaluated in this way, the quality of project planning “in the wild” ranges...

CES - Product Round-Up One month after the Consumer Electronics Show (CES) and the product development industry is still charged by the products and technology unveiled at the annual innovation wonderland. Over 3600 companies attended, many of which used the...