HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...

Don’t! Look for a product development partner. Look for an organization who can guide you through the execution and completion of a project. A partner you can trust to reliably meet or exceed your expectations. A team who is an...

Hundreds of organizations claim to be full-service product development firms. In reality, few have the capability to deliver on that promise. Here’s how to know the difference. Companies in the design business run the gamut from large, integrated firms with...

IT’S TIME TO STOP. HERE’S 5 REASONS WHY.

When you read “3D printing,” what immediately comes to mind? If you thought “prototyping,” you are not alone – many people think of prototyping. Together, we can correct this stereotype and you...

bb7 will be abuzz on Tuesday, August 2nd, 2016 when we host a swarm of bee aficionados, The Madbees. bb7 welcomes the The Dane County Beekeepers Association (DCBA) aka The Madbees, and all those interested in learning more about beekeeping...