Eaton is a global power management company that provides energy-efficient products and services that ensure reliable, efficient, safe, and sustainable power management for critical infrastructures worldwide. Working in collaboration with Eaton’s Studio Blue, bb7 was tasked with integrating Eaton’s design language into their Green Motion DC electric vehicle chargers. These chargers provide fast charge times for high-powered electric vehicles in private fleets.

bb7 used human-centered design principles, incorporating manufacturing and reliability inputs while integrating the Eaton Design Language with the moniker, modern industrial.

Conducting a visual brand language immersion to understand critical brand attributes, bb7 designers explored form factors based around existing electronics. To reduce physical and cognitive load, bb7 updated the user interface making the device easier to use. LED lighting was integrated in strategic locations on the device, such as the charging port when ready to begin a charge and to provide visual feedback when specific conditions occur. Starting with concept sketches, bb7 then refined the concept charger with high level electronic sketches, then converged on a solution with CAD modeling and photorealistic renderings.

By working with bb7, Eaton was able to gain a competitive edge and accelerate their product to market with a new, industry-leading power management system.

For more information on Eaton, visit: Green Motion DC electric vehicle charger

For more information on bb7, visit: bb7 product development