Meet Deb Ethington, bb7’s Director of Human Resources. At bb7, it’s often the people who make the work special, and that’s precisely what Deb loves most about her role. Working closely with inquisitive and sharp-minded engineers, technical experts, and researchers keeps things exciting. “So many of our staff have fascinating, quirky hobbies—I’m constantly learning something new,” she shares.

Having spent her career in Human Resources, Deb has gained valuable insights, the most significant being a simple yet profound lesson: kindness matters. She often encounters people at their most vulnerable moments, offering support with compassion and confidentiality. “In HR, we have the privilege of seeing behind the curtain. Being kind, asking clear questions, and offering a safe space without judgment are crucial in this role.” She notes an individuals’ life experiences shape how they process information, making empathy an essential part of their work.

Deb appreciates bb7’s positive work culture. Low turnover, engaged employees, and a leadership team that fosters respect and transparency make being in HR fulfilling. “Input is welcomed, concerns are heard, and once decisions are made, the management team rallies behind them.”

Outside work, Deb enjoys spending time with family, reading, and relaxing on the water with friends. Gardening and time outdoors are also some of her favorite ways to spend time. Growing up in northern Wisconsin, naturally, Deb became a Packers fan. Her family lived in Green Bay during the Brett Favre years and even got a guinea pig from Reggie White’s family, who lived nearby! Since moving to Madison, she has become a supporter of Wisconsin athletics, enjoying many family outings on Regent Street during Badgers games.

For Deb, work at bb7 is about more than just the job—it’s about being part of a community where people are valued, ideas are heard, and every day brings an opportunity to learn something new. 🚤📖🏈