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Every Plan is a Model Part II
In part one of this post we built the case that models are general tools used to help us make decisions, noted that plans are only good or bad in comparison to the work you want to manage, and observed...
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Every Plan is a Model Part I
What is a Model?
In the most general definition, a model is anything that is used to represent something else. A fashion model lets you imagine how clothes might look on you. A plastic model may be a child’s first...Discover The Voice of Everyone
In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?
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