Hundreds of organizations claim to be full-service product development firms. In reality, few have the capability to deliver on that promise. Here’s how to know the difference. Companies in the design business run the gamut from large, integrated firms with...

IT’S TIME TO STOP. HERE’S 5 REASONS WHY.

When you read “3D printing,” what immediately comes to mind? If you thought “prototyping,” you are not alone – many people think of prototyping. Together, we can correct this stereotype and you...

bb7 will be abuzz on Tuesday, August 2nd, 2016 when we host a swarm of bee aficionados, The Madbees. bb7 welcomes the The Dane County Beekeepers Association (DCBA) aka The Madbees, and all those interested in learning more about beekeeping...

Product MINIATURIZATION is huge. The trend is driving product innovation. Here, Emily Warner simplifies the methods of miniaturization into bite-sized pieces.

What is Miniaturization?

Miniaturization is a powerful innovation tool utilized in nearly every industry. The basic concept of miniaturization...

Planet Bike launches the Blaze 300 SLX, the first headlight in a new family of sophisticated bicycle headlights designed with product development firm bb7.

Madison WI – May 17, 2016

bb7, a comprehensive product development firm, announces the launch of...