At bb7, we get asked a lot of questions. We love those questions, too. That’s because they’re usually inquiries about how to solve a challenging problem, how to get over a monumental design hump, how to make a product more user friendly or how to make a “crazy” idea work. We live for those problem-solving puzzles, and we love figuring out how to conquer them.

But there’s another question that we get asked fairly frequently. It’s a query that often pops up at conferences and networking events, and with FEI on the horizon, we thought it might be a good idea to put an answer down on paper.

The question goes something like this:

“What do you do at bb7?”

At its core, bb7’s work solves product development challenges in the best possible way. That means taking amazing ideas and turning them into profitable products.

In our world, product innovation isn’t just a buzzword. It’s an accomplishment to be achieved through intense creative collaboration, inspired work and technical precision. Because no two projects are the same, bb7 takes pride in offering a robust variety of services and capabilities that get the job done, no matter what that job happens to be.

Businesses come to us with big challenges, and we go into problem-solving mode. Sometimes we get called when a company has a good idea and needs help executing it. Sometimes we get called when a product development project hits a snag. Sometimes we get called when a company gets stuck or exasperated. We help everyone from startups to Fortune 500 companies create truly innovative products.  

Through masterful research, design, engineering, prototyping, product and material testing, our cross functional team of experts takes your concepts and ideas on a journey to full commercialization. We also work with companies to set them up for future success with our recruiting, staffing, consulting and training services. Our collective expertise is extensive, but we’re particularly skilled in serving the medical, dental, consumer, industrial and transportation industries.

In other words: With bb7, your big ideas get real.

There’s no tried-and-true recipe for how we approach each project, because in most cases, there’s no precedent for what we’re trying to do. We rely on our collective experience, approach every challenge with a unique strategy and develop a process to provide the best experience and results for our clients.

As you might expect, we’re dyed-in-the-wool tinkerers, problem solvers and risk takers. In fact, we have some of the brightest minds in the business on our team, and we take pride in cultivating an inclusive and collaborative culture. We know that the best ideas sometimes happen outside the core team, which is why we create spaces for different voices to come together.

So, in a nutshell, that’s what we do. We’ve been doing it for a while, too. Since our founding as Bjorksten Labs 75 years ago, we’ve taken the biggest, boldest and most breathtaking ideas and made them a reality. We’re very passionate about it. That’s why we can’t wait for the next opportunity to tell someone about our work.

If you’re interested in learning more about our process and services, please get in touch at