The most amazing science stories often start with simple questions that launch significant inquiries. For several years, scientists have known that in Antarctica, the rivers and lakes are under the ice instead of on top like we’re used to here...

FELLOW BRAINIACS: SUBMIT YOUR ANSWER TO THIS QUESTION TO BE eligible TO WIN A Prize AND BRAGGING RIGHTS. AS ALWAYS, THE ANSWER WILL BE REVEALED IN an Upcoming NEWSLETTER! bb7 is the only product development firm to have worked across...

One of the most valuable tools in the design thinking process is journey mapping. It is an exploratory tool that provides ideas for further development. A journey map displays the experience – ideal or actual – a user has with...