bb7 and Incose present the development Difference: Essential Insight for Understanding and Mastering Innovation effort.

INCOSE’s monthly meeting is open to the public and features a workshop with bb7 Partner and acclaimed Systems Engineer, Randy Iliff.

Teams will work together to solve a complex puzzle. In the process, and through the discussions that follow, the audience will learn how design and production are different. It’s fun and enlightening. Plus, Randy is awesome – he has led renowned global projects and speaks around the world.

The event seeks to answer:

  • How does a product development team plan for and execute ever-elusive innovation?
  • How much time and resources should be allocated for a project’s creative components?

Join the Product Development and Design experts of bb7 and Systems Engineering experts of INCOSE for an in-demand event on Thursday, July 21st to help you answer these questions and more. Space is limited, register today!


This free event is designed for members of the product development community to learn new practices, participate in a hands-on workshop, consult with experts and rub elbows with a network of like-minded innovators. Note: Good times will be had by all.

The Details


Thursday, July 21st, 2016


There are several locations for this event.

Madison, Wisconsin Location:
bb7: 5407 Fen Oak Drive, Madison, WI 53718

Schaumburg, IL Location:
IBM: 3rd Floor Conference Room, 10 N. Martingale Road, Schaumburg, IL 60173

Glendale, WI Location:
Johnson Controls: Corp Center F1 – MPR Conference Room, 5757 N. Green Bay Avenue, Glendale, WI 53209

Who should attend?

We welcome anyone interested in gaining further insight product development and innovation!

Those who work in the following areas would benefit the most:

  • Project Management
  • Research
  • New Product Development
  • Innovation
  • Industrial Design
  • Engineering
  • Product Management
  • Marketing

Space is limited! Register today!