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A Meaningful Dialogue

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...
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Make a Mess: Testing Cleaning Products

Understanding the Messy Process of Developing product performance test methods The cleaning product market is flooded with competing products vying for your attention, with labels that include “better than,” “more energy efficient,” and “works faster.” Verifying those claims requires a...
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Discover The Voice of Everyone

In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?

Think Bigger: Voice of Everyone

bb7’s VOE...
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